Marketing Free Tier

ActiveCampaign

ActiveCampaign is a marketing automation platform with AI agents that handle email, SMS, and WhatsApp campaigns across 1,000+ integrations.

Last updated 2026-05-04
Our Take
ActiveCampaign is a mature marketing automation platform that's leaning hard into autonomous AI agents to compete with both lower-end tools like Mailchimp and enterprise suites like HubSpot. It's a strong fit for small-to-mid teams running multi-channel campaigns who want email, SMS, and WhatsApp automation in one place. Pricing isn't transparent on the site — you'll need to talk to sales or use the calculator.
Best For
Small to mid-sized marketing teams (1-5 users) at SaaS, ecommerce, franchise, and service businesses who need cross-channel automation without hiring a large marketing ops team.
Platforms
Web · API
Pros
1,000+ native integrations
Email + SMS + WhatsApp in one
Active Intelligence AI agents
30-day money-back guarantee
950+ pre-built automation recipes
Cons
Pricing not publicly listed
Starter plan caps automations at 5 actions
SMS requires paid add-on
Only 1 user on lower tiers

How It Works

1
Connect your CRM, ecommerce, and other tools from 1,000+ integrations
2
Set marketing goals and let Active Intelligence AI build campaigns and automations
3
Launch personalized email, SMS, and WhatsApp campaigns across customer journeys
4
Track engagement, attribution, and conversions, then iterate with AI suggestions

Plans

Starter
Custom (entry-level) /mo
Email marketing
Plus
Custom (mid-tier) /mo
Unlimited automation actions
Pro
Custom (most popular) /mo
Unlimited Active Intelligence
Enterprise
Custom
Premium segmentation

Frequently Asked Questions

Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a permanent free tier. It does provide a 14-day free trial with no credit card required, plus a 30-day money-back guarantee on paid plans.
How much does ActiveCampaign cost?
ActiveCampaign uses custom pricing based on your number of contacts and chosen plan (Starter, Plus, Pro, or Enterprise). Pricing isn't publicly displayed — you need to use the pricing calculator on their site or request a quote.
Does ActiveCampaign support SMS and WhatsApp?
Yes. WhatsApp messaging is built into the platform with a unified chat inbox, and SMS marketing is available as an add-on that includes 2-way messaging, AI reply suggestions, and automated triggers.
What is Active Intelligence?
Active Intelligence is ActiveCampaign's autonomous AI feature set that builds campaigns, automations, segments, and content for you based on your goals. Unlimited access is included on Pro and Enterprise; Starter and Plus have limited access.
Does ActiveCampaign integrate with Salesforce and HubSpot?
ActiveCampaign offers Salesforce integration along with 1,000+ other apps including Shopify, WooCommerce, Calendly, Zapier, and Make. It also has its own built-in CRM, so HubSpot-style integration depends on the specific use case.
Can I use ActiveCampaign with Claude or ChatGPT?
Yes. ActiveCampaign offers direct integrations with Claude and ChatGPT, allowing you to retrieve insights, update records, and automate tasks from inside those AI tools.
Is ActiveCampaign good for ecommerce?
Yes. ActiveCampaign offers ecommerce-specific automations and integrates natively with Shopify, WooCommerce, Square, and Square Loyalty. Premium ecommerce integrations are included on Pro and Enterprise plans.
How many users can I have on ActiveCampaign?
User limits are tied to your plan: Starter and Plus include 1 user, Pro includes 3 users, and Enterprise includes 5 users. Additional users typically require contacting sales.

Integrations

26 native integrations across 8 categories
Including Ecommerce & Payments, Website & CMS, CRM & Sales, Advertising & Social, SMS & Messaging, Automation & Data, AI Tools, Email
Ecommerce & Payments
SquareSquare LoyaltyWooCommerceShopify
Website & CMS
WixWordPressWebflow
CRM & Sales
SalesforceCalendlyMindbody
Advertising & Social
FacebookInstagramLinkedIn AdsGoogle AdsSOCi
SMS & Messaging
TwilioClickSend SMSWhatsApp
Automation & Data
ZapierMakeGoogle Sheets
AI Tools
ClaudeChatGPT
Email
PostmarkGmailOutlook

Alternatives to ActiveCampaign

How ActiveCampaign fits in: Unlike Mailchimp or HubSpot, ActiveCampaign focuses on autonomous AI-driven multi-channel automation (email + SMS + WhatsApp) at a lower price point than enterprise marketing clouds.
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Try ActiveCampaign

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