What does Clay do?
Clay is a go-to-market platform that pulls data from 150+ providers, enriches lists of companies and people, and uses AI agents to research prospects. Teams use it for outbound, CRM enrichment, ABM, and ad audience building.
How much does Clay cost?
Clay offers a free plan, with paid tiers starting around $149/mo for Starter and $349/mo for Pro, plus custom Enterprise pricing. Pricing is based on credits used for data enrichment and AI actions.
Is Clay free to try?
Yes, Clay has a free tier that lets you test core enrichment and Claygents with limited credits. You'll need a paid plan for phone number data, advanced workflows, and higher volume.
Does Clay integrate with Salesforce and HubSpot?
Yes, Clay integrates natively with Salesforce and HubSpot for CRM enrichment and bidirectional sync. It also pushes audiences to LinkedIn, Meta, and Google Ads.
What are Claygents?
Claygents are AI research agents inside Clay that scrape websites, read job posts, qualify accounts, and pull custom data points using natural language prompts. They let you automate research that would otherwise require a human SDR.
Is Clay better than Apollo or ZoomInfo?
Clay differs from single-source tools like Apollo or ZoomInfo by waterfalling across 150+ providers, so coverage is typically higher. It's also far more flexible for custom workflows, but it's not a turnkey dialer or sales engagement platform on its own.
Who uses Clay?
Clay is used by 300,000+ GTM teams including Intercom, OpenAI, Anthropic, Figma, and Verkada. It's most popular with sales ops, marketing ops, and outbound teams at startups through enterprise.
Does Clay replace a sales engagement tool?
Clay has a native Sequencer for sending email outreach, so for many teams it can replace tools like Outreach or Salesloft. However, larger sales orgs often pair Clay (for data) with a dedicated engagement platform.