SEO Free Tier

Frase

Frase is an AI-powered SEO and content optimization platform that researches competitors, writes briefs and articles, and tracks how often AI engines like ChatGPT and Perplexity cite your brand.

Last updated 2026-05-04
Our Take
Frase has evolved from a content brief tool into a full agentic SEO platform that covers everything from SERP research to AI citation tracking. It's a strong fit for content teams tired of paying for Surfer + Clearscope + Ahrefs separately, and the GEO scoring is genuinely ahead of most competitors. The catch: starter pricing isn't cheap for solo creators, and 10 articles/month on the entry plan disappears fast.
Best For
Content marketers, in-house SEO teams, and agencies (1-50 people) producing 10+ articles per month who want to consolidate research, writing, optimization, and AI visibility tracking into one workflow instead of stitching together SEMrush, Surfer, and Jasper.
Platforms
Web · API
Pros
Combines SEO and GEO scoring
Tracks citations across 8 AI engines
One-click publish to WordPress/Webflow
80+ skills via single AI agent
Replaces Surfer, Clearscope, Jasper
Cons
$49/mo entry, no free tier
10 articles/mo on Starter plan
SSO locked to Enterprise tier

How It Works

1
Enter a target keyword and let Frase analyze the top 10 SERP results to identify topics, gaps, and competitor patterns
2
Generate an SEO + GEO brief and draft content using the AI Agent with real-time optimization scoring
3
Publish directly to your CMS (WordPress, Webflow, Sanity, Wix) with metadata and images intact
4
Track rankings in Google and citations across 8 AI platforms, then act on Fix/Boost/Fill recommendations

Plans

Solo (Starter)
$49/mo
Full AI Agent (80+ skills)
Professional (Teams)
$129/mo
3 seats included
Scale (Agencies)
$299/mo
5 seats
Enterprise
Custom
8 AI platforms tracked

Frequently Asked Questions

How much does Frase cost?
Frase starts at $49/month (Solo/Starter) billed monthly, with team plans at $129/mo (Professional) and $299/mo (Scale). Annual billing saves 20%, bringing the entry price down to about $39/mo.
Does Frase have a free trial?
Yes, Frase offers a 7-day free trial with full access to the AI Agent, content optimization, AI visibility tracking, and site audits. No credit card is required to start.
What is GEO and does Frase actually optimize for it?
GEO (Generative Engine Optimization) is the practice of structuring content to be cited by AI search engines like ChatGPT and Perplexity. Frase scores content for both SEO and GEO in the same editor and tracks your citation share across 8 AI platforms.
How does Frase compare to Surfer SEO and Clearscope?
Frase covers a wider scope — research, writing, optimization, AI visibility tracking, site audits, and CMS publishing — where Surfer and Clearscope focus mostly on content optimization scoring. Many users report replacing multiple tools (Surfer, Clearscope, Ahrefs) with Frase alone.
Can Frase publish directly to WordPress?
Yes. Frase publishes articles to WordPress with auto-populated Yoast/Rank Math meta fields, featured images uploaded to the Media Library, and draft/scheduled publishing options. It also supports Webflow, Sanity, Wix, and its own FraseCMS.
Which AI search engines does Frase track?
Frase tracks visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, with up to 8 platforms total on the Enterprise tier. Lower tiers track 2 (Starter), 3 (Professional), or 5 (Scale) platforms.
Is Frase good for SEO agencies?
Yes — the Scale plan ($299/mo) is built for agencies with 5 seats, 10 monitored domains, 100 articles/month, and multi-channel content atomization. Enterprise adds white-label client portals and SSO.
Does Frase have an API?
Yes, every Frase plan including Starter includes API and MCP access for programmatic workflows. The REST API exposes 50+ endpoints covering Frase's core capabilities.

Integrations

14 native integrations across 4 categories
Including CMS & Publishing, Analytics, Import & Export, Team & Developer
CMS & Publishing
WordPressWebflowSanityWixFraseCMS
Analytics
Google Search Console
Import & Export
Google DocsNotionGitHubLinearAny URL
Team & Developer
SlackREST APIMCP

Alternatives to Frase

How Frase fits in: Unlike single-purpose tools like Surfer (optimization) or Clearscope (briefs), Frase bundles SERP research, writing, optimization, AI citation tracking, and CMS publishing into one agentic platform — and it's one of the few SEO tools that explicitly scores content for Generative Engine Optimization (GEO).
Surfer
Surfer is an AI-powered SEO and content optimization platform that helps you write and improve articles to rank higher in Google and get cited in AI chatbots like ChatGPT, Gemini, and Perplexity.
Semrush
Semrush is an all-in-one digital marketing platform for SEO, AI search visibility, content, advertising, and competitive research.
Ahrefs
Ahrefs is an all-in-one SEO and AI search marketing platform that helps you research keywords, analyze competitors, audit your site, and track your brand's visibility across Google and AI chatbots.

Try Frase

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